About Our Company

In 1966 Jim Bell founded JB's Automotive as a small speed shop in Edmonton, Alberta. As the company continued to grow and develop in 1977, out of necessity to service increasing demand for business-to-business product support, Jim Bell started Performance North, the wholesale division of JBs Automotive. Over the years Jim kept the company growing adding locations and growing his customer bases. Then in the early 1990’s opportunity knocked, and Jim acquired the wholesale division of Cal Van, called DIX Performance and at that point Jim rebranded the wholesale division to be known as DIX Performance North.

Since that time and with a strong dedicated team, Dix Performance has established itself as the premier wholesale distributor of aftermarket high-performance parts and accessories in Western Canada.

Today Dix Performance carries over 220 product lines consisting of the industry’s top brand names.  DIX Performance categories of aftermarket focus are; performance parts, vehicle accessories, light truck performance for both gas and diesel, truck accessories, car audio and remote car starters.




Dix Performance North is a member in good standing of SEMA, AAM Parts Pro / Total Truck marketing group and CAN, formerly known as PWA (Performance Warehouse Association).

We are proud to be a locally owned and operated business still based in Edmonton, Alberta.


What Can DIX Performance Do for Your Business?

At Dix Performance North, we don’t want to just sell you parts, instead our goal is to help you grow your business. Our team of Outside and Inside Salespeople are here to show you programs & solutions to help you grow.

Sales Support:

Our team of Outside and Inside Salespeople is among the strongest in the industry and are a great resource for your business. DIX Performance support is second to none, the following are available to your company anytime they are needed, all designed to help you sell more and turn your inventory more efficiently.

  • Product Knowledge Training
  • Inventory Management programs
  • Online ordering system, making it quicker and easier than ever to do business
  • Product Placement Programs that will help you present new products to your customer base and grow your sales and profits.
  • DIX offers same day shipping coast to coast.

Profit Opportunities: 

We work hard to ensure that we have the latest products, and stock on our shelves to service the needs of your business.

We are always working to identify new manufacturers, products and categories that can help deliver added profit opportunities to your business.

We Look Forward To Meeting And Working With You!

If you have been in to see us before, we invite you back to see what's new!

If we have not yet met, we'd love the chance to show you why we're Canada’s premier wholesaler of aftermarket car and truck products!